Africa’s Goldmine: A Guide To Winning Customers In Its Unstructured Markets

“Africa’s Goldmine is full of great insights that will help you to understand and manage unique customer behavioral patterns and produce real results.”

—Patricio Rojas Errazuriz, Professor at ESE Business School, Chile

“A unique navigational tool to unearth the great world of opportunities, this is a fit for purpose business capsule that will nurture your capacity to win.”

Idorenyen Enang, President & Chairman of Council, NIMN

“It is said that African Markets are unstructured. Uchenna Uzo in this book illustrates how structured they are, in an African way.”

—Wambui Mbarire, Chief Executive Officer at Retail Trade Association of Kenya

“Africa’s Goldmine is a must read for everyone who wants to understand markets and consumer behavior in Africa. Uchenna Uzo brings out new insights and defies myths that are relevant for business and everyone who has a desire to really understand Africa.”

Johanna Mair, Professor of Organization, Strategy & Leadership, Hertie School, Academic Editor, Stanford Social Innovation Review